Young drivers don’t see Audi as an attainable brand - despite the fact that the brand offers PCP Finance schemes that are similarly priced to other ‘youth’ oriented models. How could we get the Snapchat generation to change how they view the brand?
You take Audi to Snapchat. We created the car manufacturer’s first Snapchat-only campaign, immersing the brand from head to toe in the app.
First, our stunt film gave Snapchat users in Brighton the chance to summon their own luxury Audi experience with a Snapcode. Then, we let the rest of the nation ‘try out’ an Audi for themselves with a National lens - before inviting them to star in our final Snap ad (forthcoming!).
Clever retargeting insured that stunt users were later served up lens-based creative and vice versa - ultimately leading to Audi’s Financial Calculator.