Huawei needed to quickly communicate the role their budget-range tablet could play for consumers in a saturated market. When everyone else is talking about screens, speakers and RAM, how do you cut through?


We targeted the people who, generally, just aren't being spoken to in most tech comms. Instead of positioning the tablet as a market leader (it wasn't), we quickly showed how it could seamlessly fit into your daily routine - focusing on the practical, rather than the technical.

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