F E L I X A N D T H E  L O V E B I R D S
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LUSH: WOOL

PROBLEM

To be blunt, white people's attitude toward black hair is the problem. Black people - particularly black women - are regularly made to feel that their hair is wild, untamed or just ugly in comparison to white beauty standards. 

This is backward.

SOLUTION

Look forward through a series of four short films for Lush, each focusing on a different aspect. History. Self-image. Experimentation. Self-love. All taking a tone of confidence - but not preaching.