F E L I X A N D T H E  L O V E B I R D S
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PANCREATIC CANCER ACTION: #CHANGETHEODDS

PROBLEM

Your odds of surviving pancreatic cancer are 25:1. If you get it, you will probably die.

That's because pancreatic cancer research is shockingly underfunded and under-publicised.

SOLUTION 

People are already gambling with their lives, so let's make it a bit more obvious. For one race only, we rename a horse with 25:1 odds as 'Pancreatic Cancer', and give the demographic most likely to fall foul of the disease the chance to test their odds.

They'll almost definitely lose. That's OK - we'll match all bets and donate the money to Pancreatic Cancer Action, so they might not lose their life next time.