The Prince's Trust needed to communicate their new 'Prince's Trust Online' platform in a cost-effective way. They had access to their ambassador, Alesha Dixon, but not much else. Previous low-budget comms pieces had felt too corporate.


We aimed our humour squarely at the youth of today, making the most of Alesha's presence to create the fluff interview from hell - all courtesy of our wanky presenter, Russell Smaldy (get it?).

We then created a short, snappy piece of scripted content that was still able to hero as many Youth Enterprisers as possible.

We directed these, too.