F E L I X A N D T H E  L O V E B I R D S
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PRINCE'S TRUST x NATWEST

PROBLEM

The Prince's Trust needed to communicate their new 'Prince's Trust Online' platform in a cost-effective way. They had access to their ambassador, Alesha Dixon, but not much else. Previous low-budget comms pieces had felt too corporate.

SOLUTION

We aimed our humour squarely at the youth of today, making the most of Alesha's presence to create the fluff interview from hell - all courtesy of our wanky presenter, Russell Smaldy (get it?).

We then created a short, snappy piece of scripted content that was still able to hero as many Youth Enterprisers as possible.

We directed these, too.