F E L I X A N D T H E  L O V E B I R D S
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SAMSUNG: THE GAME HAS CHANGED

 

PROBLEM

With its curved, ultra HD screen, Samsung's SUHDTV is the ideal TV for sports fans across the continent to watch the Euros 2016 on. But how do you convince them to upgrade, when the average time between TV exchange is 8 years?

SOLUTION

We play that statistic to our advantage, by reminding fans how much the beautiful game has changed over the years. And all of them were witnessed on-screen, in the football fan's living room. So what better way to ring in what's next for the sport than with the latest TV to see it all with?

It helps that the F2 Freestylers look and act the part(s) like pros, too.

CAMPAIGN WAS SOLD TO MULTIPLE EUROPEAN MARKETS. 

WIGS WERE DONATED TO OUR BEAUTY FUND.