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HUAWEI: SANTA REBOOTED

PROBLEM

Huawei are all about 'making it possible' for everyone. Whether that's pushing for the world's first 5G network, making camera-phones worthy of a pro-photographer, or built-in machine learning, they are a genuinely forward-thinking company.

Shame hardly anyone's heard of them. So how do you get people to fall in love with a tech brand that (despite the fact you're never more than 40ft from one of their products),just isn't on your radar? And at Christmas time, too?

SOLUTION

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You show just how Huawei are improving everyone's lives....by letting them upgrade Father Christmas. Gone is the ruddy-faced man of old - now he's FIT.

MOST POPULAR YOUTUBE VIDEO AD DECEMBER 2017

Audiences were driven to watch and donate through 10 second teasers, Snapchat and Insta stories...and a Snapchat filter, modelled here by good sport Nichola (if you ever see this, thanks Nichola!)