Vodafone needed a 7-week social campaign to communicate that it had Britain’s best 4G coverage in time for Christmas 2018. However, it needed to do this in a way that tied into their Christmas ad – WITHOUT using Martin Freeman – and with very little money. Oh, and it also needed to be tied to actual consumer behaviours.
We found seven of the biggest Twitter conversational moments for Christmas last year and looked at how impeccable mobile coverage could help solve each one, creating a series of weekly ‘nailed it’ moments that alluded to Martin Freeman's 'gliding' TVCIn defiance of the original brief to create cutdowns, we stretched the budget to become creative team and directors for seven short, snappy spots shot over the course of a single day. Don’t ever say you don’t get your money’s worth with us.