YouTube Music were the official sponsor app of the Brits 2019, and they wanted their social channels to play out as the ultimate hype for ceremony. Unfortunately, most of their audience is in the US, and only have a select knowledge of British music culture. What’s more, they only had a certain number of assets they could use once the event began.


We took advantage of our presence on the red carpet to get LOADS of content that could then be run throughout the evening, crafting a full story that kept the hype train running even when official assets dried up. The stories put the visual culture of the internet first, and YouTube Music branding second, to be as engaging as possible. The look and feel then continued the next day, in YouTube Music digital billboards across the UK.