PROBLEM

Tommy Jeans wanted to promote their new capsule collection with Looney Tunes, whilst bridging the perceived gap between the two brands in a way that felt credible.

SOLUTION

For anyone who grew up in the 90s, Tommy Jeans and Looney Tunes cartoons are about as pure ‘Americana’ as you can get. So we took artists Joy Crookes and Jesse James Solomon and turned them into kids again, inviting them to explore an oversized living room as they enjoyed some breakfast cartoons.

The campaign ran across Europe, with lifestyle / product stills and videos featuring on social, digital, and in-store.